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Argentinian creative art direction and design duo, a.k.a. AMATEUR(DOT)ROCKS, currently based in Berlin. Since 2013, they have worked and lived in different places around Latin America, Europe, and the USA, which allowed them to develop a global, diverse and inclusive perspective that is reflected through their projects. Working with both independent studios and established agencies like McCann London, Mother London, TBWA/Neboko, 72andSunny Amsterdam and Uncommon London, they built a reputation for a highly conceptual and non-traditional creative approach, culturally relevant ideas, obsession for craft and details, along with an extraordinary ability to translate strategic thinking into bold and provocative designs. Typography is at the heart of their work whether for small cultural projects or branding and design systems for clients such as Adidas, Chivas Regal, Audi, Nike, Samsung, and Netflix. Their work has been recognized internationally by the New York Type Directors Club (TDC), Tokyo Type Directors Club, the Latin American Design Awards (LAD), and the Art Directors Club of The Netherlands (ADCN) and featured by international press such as It’s Nice That, Computer Arts and AIGA. They have been invited to exhibit and talk about their work in Tokyo, Lima, Manchester, Vienna, Hamburg, Munich, Zurich, and the prestigious Bauhaus University in Weimar.

CONTACT
hello(at)amateur(dot)rocks
 Instagram
Behance
 Working Not Working
 Tumblr

WORK EXPERIENCE
AMATEUR(DOT)ROCKS, Global, 2016 - present. Creative director.
GUT Amsterdam, Amsterdam, 2024. Freelance creative / art director.
Zalando, Berlin, 2023. Freelance art director.
Uncommon, London, 2023. Freelance creative / art director.
Highsnobiety, Berlin, 2022. Freelance creative / art director.
Klarna, New York, 2022. Freelance creative / art director.
McCann, London, 2021. Freelance creative / art director.
SantosDilone, New York, 2021. Freelance art director & designer.
DieZwei, Nuremberg, 2021. Freelance art director & designer.
TBWANeboko, Amsterdam, 2020. Freelance art director & designer.
HALAL, Amsterdam, 2020. Freelance art director & designer.
Mother, London, 2020. Freelance art director & designer.
180, Amsterdam, 2020. Freelance art director & designer.
72andSunny, Amsterdam, 2019. Freelance art director & designer.
Studio Lore, Amsterdam, 2018-2019. Art director & designer.
The Juju, Buenos Aires, 2014-2016. Art director & designer.
The Rock Instrument Bureau, Buenos Aires, 2014-2016. Art director & designer.
Lisboa Estudio Creativo, Cordoba, 2013-2014. Co-founder, art director & designer.

AWARDS
Latin American Design Awards 2021, Branding - Gold
Tokyo Type Directors Club Annual Awards 2021, Prize Nominee Work
CreativePool: Emerging Talent of the Year 2020, Shortlist
TDC66, Type Directors Club 2020, Certificate of Typographic Excellence
ADCN (Art Directors Club Netherlands) 2020, Craft & Art Direction - Bronze
Latin American Design Awards 2018, Packaging - Finalist
ADCN (Art Directors Club Netherlands) 2018, Craft & Art Direction - Finalist
TDK Awards ’17 - The Design Kids, Winners
Latin American Design Awards 2017, Posters - Gold

SELECTED PRESS AND INTERVIEWS
"You’ve got to have Faith: AMATEUR(DOT)ROCKS’ tiny bottle brimming with ‘faith’ will get you thinking" The Brand Identity (UK), July 03, 2024 “Amateur(dot)rocks on the power of graphic design to incite political, social and cultural changes” It’s Nice That (UK), October 9, 2019
“Branding that's literally so lit it's on fire” Creative Boom (UK), February 18, 2020
“Daft studio name, very smart campaign for Adidas” Creative Boom (UK), April 8, 2019
“Jose Bessega & Ivo Pallucchini” Muse by CLIO (US), May 15, 2020
“A studio that helps clients think creatively also needs a good skin” TOPYS (China), April 30, 2019
“TDK Awards ’17 Winners, AMATEUR(DOT)ROCKS” The Design Kids (Australia), April 30, 2018
“The bold graphics of Amateur(dot)rocks” OSSO Magazine (Italy), October 4, 2017
“Amateur(dot)rocks’ identity for Studio Lore is based around a phonetic alphabet-inspired typeface” The Brand Identity (UK), December 18, 2020
“From Argentina, Amateur(dot)rocks, a nomad design duo who wanders around the world” Amix (Japan), October 17, 2020
“Each of These Beers Come With a Unique Label To Match Their Personality”, The Dieline (US), September 21, 2017
“adidas Decode Posters UB19” Ads of the World (US), April 28, 2019
“9 design trends that defined the year of rebellion” Creative Bloq (UK), December 19, 2019
“Festival Periferia by Amateur(dot)rocks” The Brand Identity (UK), February 15, 2019
“Adidas posters picked up from the junk pile are quite advanced” TOPYS (China), April 30, 2019
“Amateur(dot)rocks: Visual identity for Studio Lore” North East (Japan), October 28, 2019
“Amateur(dot)rocks – Kerze, The Brewing Family” World Brand Design, October 11, 2017
“Amateur(dot)rocks – Kerze, The Brewing Family” Packaging of the World, September 20, 2017
“No. 157: a Magazine of Magazines, Daring Dystopian Comics, a New ravelogue from Louise Fili + more” AIGA Eye on Design (US), September 1, 2017
“Monet Urban” Mindsparkle Mag (Germany), May 29, 2018

TALKS, EXHIBITIONS & WORKSHOPS 
Jury, Latin American Design Young Talents, 2023
Tokyo Type Directors Club 2021 - Exhibition, Ginza Graphic Gallery, Tokyo, Japan, April 01 - May 29, 2021
Projektil Festival 2019 - Speaker & Workshop, Bauhaus University, Weimar, Germany, June 21 – June 23, 2019
Latin American Design Festival 2018 - Speaker, Lima, Peru, March 10, 2018
Moon Exhibition 2018 - Exhibition, Forward Festival, Vienna, Hamburg, Munich & Zurich, April – July, 2018
Then There Was Us - Exhibition, Fred Aldous, Manchester, UK, June, 2018

SELECTED PUBLICATIONS
GRAPHIC FEST 2, Identities for Festivals & Fairs, Victionary, Hong Kong, 2024 TOKYO TDC Vol.32, The Best International Typography & Design, DNP Arts Communications, Japan, 2022
BranD No.55 — Designer vs Foreign Typography, SendPoints, China, 2021
The 41th Annual of The Type Directors Club-The World’s Best Typography, Verlag Hermann Schmidt, Germany, 2021
Dot Line Shape - The Basic Elements of Design and Illustration, Victionary, Hong Kong, 2020
Optimum Type - Custom Typography Design & Application, Sandu, China, 2020
Computer Arts Issue 299, Future Publishing Ltd, UK, 2019
Indie Type — Typeface and creative font application, Sandu, China, 2019
Brewed For Taste — Beer Labels Around The World, SendPoints, China, 2019
BranD No.37 — Just My Type, SendPoints, China, 2018
Remarkable Graphic Styles — Rough, SendPoints, China, 2018
Music & Design — Inspire意念圖誌, China, 2018
Latin American Awards Book 2016, Lima, Perú, 2016
It’s My Type, SendPoints, China, 2016
Enjoy Your Stay - Branding for hospitality, SendPoints, China, 2016

SELECTED CLIENTS
adidas
adidas Originals
Audi
British Airways
Chivas Regal
FC Bayern Munich
Highsnobiety
Lynk & Co
Netflix
Nike
Olipop
PepsiCo
Samsung
Zalando
©1990 - PRESENT